Thursday, September 20, 2012

Samsung Poking Fun at Apple iPhone People Standing in Line

You gotta love the latest commercial that pokes fun at the left-leaning, tree hugging, Prius driving, left leaning Apple loving fans waiting in long lines for the Apple store to open up to buy the latest iPhone or new Apple gizmo.

Kudos and high-fives to the ad agency that came up with this concept. It is truly genius.
The ad had a great 3 pronged approach:

1) The pointed out all the short comings of the newest iPhone
2) The pointed out all the advantages of the new Samsung phone ( hardware and software)
3) The poked fun at loyal Apple fans.

If you have seen this commercial, drop me a comment and let me know what you think.
http://www.youtube.com/watch?v=9WABOZ-C2A0

Saturday, September 01, 2012

Why the NBC Network Ratings are Heading South

The Liberal bias exhibited on MSNBC and the constant mention of Face Book is dragging the NBC Network like a  sea anchor. Though I love the talent seen on many MSNBC programs, NBC executives fail to realize that American viewers are essentially a fair minded lot.

They know the difference between bull and bullshit. And this is why NBC is loosing market share. American's can easily tolerate a little bull, but no one is going to tolerate bullshit; especially liberal bullshit. 

So here are 2 important points.
First, MSNBC has tied their most profitable, revenue generating vehicle 'BROADCAST NEWS' to a cart of fire-brand liberal commentators. 

Secondly and least important, MSNBC is heavily invested in another financial sea anchor called Face book.
$18.00 a share as of Sept. 1, 2012.

May I suggest that it would be best for NBC executives to unhitch the cart and cut the sea anchor loose?

No bullshit.

Sunday, August 26, 2012

Mayflower Moving Company : A Very Creepy Commercial

Is is just me or am I being too critical about the Mayflower moving commercial? It opens with a bunch of Mayflower moving guys manipulating a giant wooden puppet of a young woman.

What is Mayflower trying to convey?

1) Their customers are puppets on strings, for their easy manipulation?
2) Their customers are dumb as wooden puppets?
3) Their customers look creepy?
4) Their moving guys like looking up the skirt of a giant wooden puppet as they walk it down the street.

What does a gigantic wooden puppet have to do with moving your personal belongings?
If the advertising company dreamed this one up, then they get a big fat F.
If the Mayflower advertising team pushed this concept, then they need to be transferred to accounting so they can see what little effect this commercial has on the Mayflower bottom line.

This is a really creepy, poorly conceived commercial that has absolutely nothing to do with Mayflowers core services. This one needs to go back to the drawing board.

Friday, August 24, 2012

Tone Death Music Producers in Advertising

Nothing chafs my ass more than a broadcast commercial that airs with a music bed and then ends with a music tag (a.k.a - music sting) that is in completely different key. I am a musician, so this really bugs me in a big way.

To illustrate this... think of the Taco Bell 'bong'. The bong is actually a harmonic sound containing multiple tones; but at least one primary tone key such as (C), but has some faint under pins of F or G. But the advertising agency idiots who shoot, edit and produce the commercials will produce a music bed and a completely opposing diatonic key such as F#.

These folks need a good ear cleaning.

Another company using a similar horrible tonal miss match is Nissan. At the end of every Nissan commercial there is an animation of the Nissan logo with a music sting.

These advertising folks also need a good ear cleaning.

Watch Out for the Big Box Website Builders like Web.com

There are many companies such as Web.com and One & One Hosting who advertise heavily on cable for their website building programs. And at the end of the day you are going to get exactly what you paid for. If you pay a little then you get a little.

I keep the boob tube running in my office and get a good laugh every time I see a commercial for these web site builders. And it would seem that if you let them build your website, then the world will beat a path to your door.

If you are thinking about doing this, then do your homework. Go to Google and search 'Web.com complaints'. YIKES - As of Aug 2012 there are 244,000,000 references found for this search term. Now do the same for One and One. Search 'One and One complaints'. YIKES... there are 178,000,000 references found as of Aug 2012.

Now it would be unfair for me to be critical of these companies if I had not experience the services of these companies first hand. Well it just so happens that I have.

Buyer beware!

Friday, May 25, 2012

Web.com, Intuit Websites and Go Daddy website builders

I just saw another commercial on Web.com. The commercial does not promise that the world will beat a path to your door once they build your website. However these commercial indirectly mislead customers by saying they will 'promote' your website on Google, Amazon, Bing, Yahoo and so on. So they are inferring that you will get automatically seen for searches online. Well maybe, maybe not. It all depends, but that's another subject.

There are tons of these companies getting into the website design business. A few of them include Yola, Intuit Website, Go Daddy, Wix and many others. There is nothing wrong with these website template systems and for the most part with a little patience and some skill you can get a decent website up and running. Just keep in mind you do not own the website. You are leasing it. You are a web tenant. Also keep in mind they got your credit card number. So be careful and read the fine print. Ask questions. And if it is too good to be true then it usually is.

Footnote: These commercials also remind me of the get-n-shape machine commercials:
Rocket Ads in Just 10 minutes a Day
Jakes' Total Body Work Out
The Super Belly Cruncher.

Buy Now!, Buy Now! 

GEICO Commercials are just BAD advertising

GEICO sells auto insurance and does a pretty good job of taking advantage of seniors along the way. They also use some middle age and younger people, but the commercials that are shown the most feature seniors.

I am referring to the Insurance Taste Test Campaign. A fake taste test stand has been set up and people are asked if they prefer one cup of juice (or insurance) over the other. I have no idea what a high-price insurance tastes like, but I DO KNOW a commercial that is done in poor taste.

If a huge corporation like GEICO should not poke fun and take advantage of seniors. This is the lowest form of advertising.