Wednesday, June 20, 2007

Official Google Maps API Blog: Google Maps API Version 2

Official Google Maps API Blog: Google Maps API Version 2

What's the Story on PageRank?

By Donald Nelson (c) 2007

A lot of website owners are upset or puzzled when their website's Google PageRank goes down or does not rise. Is it worth losing any sleep over changes in that green line and number that appear in a Google tool bar at the top of your browser? I think that excessive worry or thought about PageRank is not constructive, and it is better to put it all in perspective by taking a rational look at what PageRank is and what it is not.

First of all the concept behind PageRank is indeed at the heart of Google's ranking process. The Google founders came from academia and they noticed that in many academic documents some sources were continually cited. They reasoned that if a particular document such as a book or research paper was mentioned in many places then it must be important. They applied this to the web and assumed that if one website links to another it is in fact, giving a "vote" for that site. A website that has many incoming links must have a certain degree of importance. In the current Google algorithm the quantity and quality of incoming links is certainly a factor in deciding the ranking of a particular website for any given search-query.

Think about it. In the early days of the web people would build websites and then they would tell their visitors to chëck out other "cool" sites and they would link to these sites. This is the process of natural linking and it still goes on. If you really have good content, people will link to you without letting you know. Similarly, if your name is Bob Dylan and your website is, thousands of people will link to you without you having to send a cheesy email begging for a link.

Various government agencies, educational institutions, established companies and anyone else who is "big" in the "real world" is likely to also be big on the Internet simply by virtue of their previous fame and accomplishment. Google's ranking system took this into consideration and this is one of the reasons why Google is currently the number one search engine. It gives better results and that is why people use it.

But, does that mean that only the big players can be seen on the net? Far from it. While there is a difference between one guy working in his house with one computer and a corporate giant with a whole staff, and this is indeed reflected in rankings, the Internet provides a much leveler playing field than in yesteryear. Prior to 1995, it would have been very hard for someone to spread their news and views far and wide as bloggers do today. It costs millíons of dollars to publish a daily newspaper or to print and circulate a magazine, but it costs far less to publish a website or a blog, and lots of "little guys" have taken advantage of the power of the Internet.

But what about PageRank, how much of it do I really need to get my site noticed? For those who are not familiar with the PageRank system. Google supplies a tool bar which you can download and install on your browser. If you make a complete installation with all the advanced features, then every time you open a new website you will see a green and white bar with the label PageRank. Put your mouse on the bar and you will see a number from 0 to 10. If a website is not indexed by Google or banned by Google, the bar may be grey or all white.

But what do the numbers mean? I had a client who was worried about his number 3 PageRank figure and based on my observation I answered him with my unofficial view on the rankings. Here is how I currently see it:

PageRank 0-2 shows that a site does not have many links and needs work, However, and this a big "however," it may not really affect your search engine rankings. I have a client with a page rank of 2 and his site ranks well, even number one, for several search terms in a fairly competitive industrial category. So PageRank is not everything; it may have an impact on your rankings and traffíc, but in some cases it may not matter. In any case if you have a PageRank of 0-2, you can work on it through proper link building activity which I will explain at the end of the article.

PageRank 3 can be OK in some cases but in highly competitive industries you should work to improve it.

PageRank 4
is quite a normal number and indicates that you have enough links in either quantity or quality to make your site competitive.

PageRank 5
indicates that a site has many links or links from authoritative sites, and that Google has good "trust" in the site. It is a respectable and attainable PageRank.

PageRank 6 is very difficult to attain. This rank indicates that the site has many links and links from respected places. Remember the example of, which I mentioned above; it has a PageRank 6, so you can get an idea of the difficulty involved.

PageRank 7-10
is usually earned by large and established institutions or websites which have tremendous authority, due to the quantity and quality of the incoming links. It is extremely difficult to attain this ranking. You really have to be special to get it.

So, don't worry excessively about PageRank. First look at your traffíc, then look at your salës and finally at your bottom line. They are the important numbers to watch. If you want to íncrease your traffíc and also PageRank, then here are a few steps that you can take:

1. Add content to your website. Make your website so good and so useful that people will link to you without you asking for a link.

2. Write articles and get them published on other websites and blogs with a link back to your site.

3. Distribute online press releases

4. Judiciously exchange links, or even better, exchange content (containing links back to your site) with other websites.

5. Get your site listed in online directories.
These efforts will certainly help you to build targeted traffíc, and they most probably will also help you to íncrease your PageRank as well.

Truths & Myths to Google PageRank Tool BarSearch engines assign a value to your web site based on the links pointing to it. The most popular term for this kind of ranking is called "PageRank". The PageRank is a value that Google gives to a page based on the number and types of links into a page

About The AuthorDonald Nelson is a search engine optimization specialist and the publisher of the A1-Article Directory, a source of content for website owners and blog publishers.

Tuesday, June 05, 2007

How to clear bad press from search engine results

Search Engine Facts 5 June 2007 ~

Disgruntled customers sometimes write negative comments about a company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?
1. Just ask
Send the webmaster of the web page in question a polite email and ask for removal of the negative comments. Be friendly and don't threaten the other person. Many webmasters will cooperate if you explain the issue.

2. Give web pages with positive comments a boost
Find web sites that contain positive comments about your site. Link to these pages from your own website to increase the link popularity of these pages. The web pages with the positive comments might get more inbound links and higher rankings then.
You could also suggest web pages with positive remarks about your website on social network sites such as Digg.

3. Use Wikis if appropriate
Websites like allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia. These Wiki pages might also get listed when someone searches for your company name.
It's very important that you don't spam Wikis. Only add information about your company if it is appropriate. Spamming Wikis will backfire on you.

4. Ask for testimonials
If you receive positive feedback from customers, ask them to write a review on, or similar sites.

5. Make sure that your own web site has the first position
If your own website comes first for your company name then most people will click on your link and don't look further. Use IBP to make sure that your own web site has position 1 in the search engine results.
Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.
If negative comments still appear on the Internet, use the tips above to restore the positive image of your company.

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