Saturday, November 05, 2016

Google Search Results Favor Huge Directories

Google Search Results Favor Huge Directories
Hey boy... 'Page one in Google Search results belongs to me!'.
Google Search Results Favor Huge Directories, Small business websites loose traffic and Google Ad Revenue is Siphoned

This is the way I see it.

Google Search Results Favor Huge Directories, Small business websites loose traffic and Google Ad Revenue is Siphoned

1. Go the the public library and look for a book on 'Food that Prevent Heart Disease'.

2. You open the book and it contains an A to Z reference of where to find ''other books' on the same subject.

3. Libraries DO NOT allow this, rather they move these publications to the 'Reference Catalog'.

4. Directories have a distinct unfair advantage over business websites.

5. Most directories charge a fee for a robust listing... ( 'A paid link' )

6. Most directories charge businesses to access the lead or inquiries.(Money paid directories instead of participating in Google Ad Words ??? )  

5. Examples of mega directories include:
Yext, Yelp, FindLaw, AVVO, Thumbtack, Up City, Merchant Circle, Houzz, Home Advisor, Angies
List, Thomasnet and on and on and on...

6. I suggest directories should be moved to a separate nav tab in Google Search; same way they have separated search for IMAGES, NEWS, MAPS and so on...


Google is allowing directories to siphon off advertising income that would have gone to Google Ad Words. Instead Google is allowing directories to CHARGE small business a fee for a premium listing such as Yext, Yelp, FindLaw, AVVO, Thumbtack, UpCity, Merchant Circle, Houzz, Home Advisor, Angies List, Thomasnet and on.

I call this the Walmart effect, where these HUGE directories siphon off the search traffic from small business websites (doctors, lawyers, home remodelers, plumbers until Google is nothing more than a huge reference catalog).

Google continues the practice that allow directories to grow profits for their own directory businesses and share-holders, while getting a FREE RIDE over Google organic search without having to pay a dime for Google Ad Words.

I wonder what Google share holders would say? 

Thursday, August 18, 2016

Dear ORKIN. I know what a roach looks like, thank you very much

Dear Idiots at Orkin Pest Control,

Lots of folk's enjoy a snack when they watch TV, so why do you insist of showing us a bug sandwich?

There is a scene in a recent Orkin commercial where a pest control tech says; 'We know where bugs hide... what their favorite foods are (books, card board, clothes and so on). Then the guy peels back some card board to reveal, what looks like a large sheet of candied brown dots (with legs).

After having been totally grossed out by this commercial, I have memorized the intro, so I can quickly flip the channel before I am served a visual 'bug smorgasbord.

Conclusion:
Every man, woman and child knows what a roach looks like. DUH.
Find a new ad agency that has at least one creative brain-cell. 

Sunday, April 17, 2016

Opioid Induced Constipation Commercials should be Flushed

Is it just me? The last thing I would done is step out the restroom of your local cafe and adjust my pants like I had just completed a successful No. 2. Would I want to signal to all my friends sitting at the table enjoying their lunch that I have had a great bowel movement?

Bad writing and a very bad concept my pharmaceutial friends.
Find yourself a new ad agency.