|Hey boy... 'Page one in Google Search results belongs to me!'.|
This is the way I see it.
Google Search Results Favor Huge Directories, Small business websites loose traffic and Google Ad Revenue is Siphoned
1. Go the the public library and look for a book on 'Food that Prevent Heart Disease'.
2. You open the book and it contains an A to Z reference of where to find ''other books' on the same subject.
3. Libraries DO NOT allow this, rather they move these publications to the 'Reference Catalog'.
4. Directories have a distinct unfair advantage over business websites.
5. Most directories charge a fee for a robust listing... ( 'A paid link' )
6. Most directories charge businesses to access the lead or inquiries.(Money paid directories instead of participating in Google Ad Words ??? )
5. Examples of mega directories include:
Yext, Yelp, FindLaw, AVVO, Thumbtack, Up City, Merchant Circle, Houzz, Home Advisor, Angies
List, Thomasnet and on and on and on...
6. I suggest directories should be moved to a separate nav tab in Google Search; same way they have separated search for IMAGES, NEWS, MAPS and so on...
Google is allowing directories to siphon off advertising income that would have gone to Google Ad Words. Instead Google is allowing directories to CHARGE small business a fee for a premium listing such as Yext, Yelp, FindLaw, AVVO, Thumbtack, UpCity, Merchant Circle, Houzz, Home Advisor, Angies List, Thomasnet and on.
I call this the Walmart effect, where these HUGE directories siphon off the search traffic from small business websites (doctors, lawyers, home remodelers, plumbers until Google is nothing more than a huge reference catalog).
Google continues the practice that allow directories to grow profits for their own directory businesses and share-holders, while getting a FREE RIDE over Google organic search without having to pay a dime for Google Ad Words.
I wonder what Google share holders would say?