Official Google Blog: Supporting choice, ensuring economic opportunity
I have followed the principles outline by Amit Singhal and Matt Cutts since 2000. Today my business website shows up 99% of the time on page one of Google for search queries relating to 'Web design, web designers, web company, website company, web development Virginia!
There are NO SHORT CUTS. It takes hard work and patience to build interesting and informative website content.
Also see: http://www.visionefx.net/articles/why-they-call-a-web-page-a-web-page.htm