I had never watched Mad Men until I signed up for Netflix. I watched the very first episode where Don Draper has to come up with a campaign to combat articles in Readers Digest about the health related dangers of smoking. He manages to coming up with a great ad concept/tagline in the nick of time.
Coming from an ad agency background myself, I love a great concept/ tagline;
Nike - Just Do It, Wendy's - Where's the Beef and so on.
Many great concept/ taglines are even tied to a music theme.
Alka seltzer - Plop, plop, Fizz, fizz oh what a relief it is.
Enter Kellogg's famous campaign Leggo of my Eggo. The commercials featured persons engaged in friendly, playful banter over who will get the last Eggo waffle.
https://www.youtube.com/watch?v=F-Yq1I8gIA0
Now how are you going to top that? Why not take the same tagline and change it up a bit. (Leggo of Your Eggo) Now they taken the memorable concept of Eggo selfishness to Eggo sharing.
https://www.ispot.tv/ad/dnfU/eggo-thick-and-fluffy-waffles-whisper
Kudos to the creative director. It's nice to see a new twist on an iconic concept.
Coming from an ad agency background myself, I love a great concept/ tagline;
Nike - Just Do It, Wendy's - Where's the Beef and so on.
Many great concept/ taglines are even tied to a music theme.
Alka seltzer - Plop, plop, Fizz, fizz oh what a relief it is.
Enter Kellogg's famous campaign Leggo of my Eggo. The commercials featured persons engaged in friendly, playful banter over who will get the last Eggo waffle.
https://www.youtube.com/watch?v=F-Yq1I8gIA0
Now how are you going to top that? Why not take the same tagline and change it up a bit. (Leggo of Your Eggo) Now they taken the memorable concept of Eggo selfishness to Eggo sharing.
https://www.ispot.tv/ad/dnfU/eggo-thick-and-fluffy-waffles-whisper
Kudos to the creative director. It's nice to see a new twist on an iconic concept.
