I get the premise.
These are seniors well pass the age of 60 shown in the context of what could happen if you don't save or in this case INVEST using E-Trade.
Let me be clear on this.
#1 You don't have to make fun of seniors to sell a product
#2 There is nothing clever about this concept; and clearly demonstrates a lack of respect.
This is an epic fail on the part of the ad agency and E-Trade.
|'There is nothing clever about making fun of seniors'|
The ad agency who wrote the spot and E-Trade marketing team should be made to serve as nurses and aids at a senior living center. Just saying.