Sunday, April 15, 2018

E-Trade Making Fun of Seniors?

There is a commercial running on broadcast for E-Trade featuring seniors persons in different work scenarios; DJ spinning records, Lifeguard, Fireman and so on.

I get the premise.

These are seniors well pass the age of 60 shown in the context of what could happen if you don't save or in this case INVEST using E-Trade.

Let me be clear on this.
#1 You don't have to make fun of seniors to sell a product
#2 There is nothing clever about this concept; and clearly demonstrates a lack of respect.

This is an epic fail on the part of the ad agency and E-Trade.
'There is nothing clever about making fun of seniors'

The ad agency who wrote the spot and E-Trade marketing team should be made to serve as nurses and aids at a senior living center. Just saying.


Saturday, November 05, 2016

Google Search Results Favor Huge Directories

Google Search Results Favor Huge Directories
Hey boy... 'Page one in Google Search results belongs to me!'.
Google Search Results Favor Huge Directories, Small business websites loose traffic and Google Ad Revenue is Siphoned

This is the way I see it.

Google Search Results Favor Huge Directories, Small business websites loose traffic and Google Ad Revenue is Siphoned

1. Go the the public library and look for a book on 'Food that Prevent Heart Disease'.

2. You open the book and it contains an A to Z reference of where to find ''other books' on the same subject.

3. Libraries DO NOT allow this, rather they move these publications to the 'Reference Catalog'.

4. Directories have a distinct unfair advantage over business websites.

5. Most directories charge a fee for a robust listing... ( 'A paid link' )

6. Most directories charge businesses to access the lead or inquiries.(Money paid directories instead of participating in Google Ad Words ??? )  

5. Examples of mega directories include:
Yext, Yelp, FindLaw, AVVO, Thumbtack, Up City, Merchant Circle, Houzz, Home Advisor, Angies
List, Thomasnet and on and on and on...

6. I suggest directories should be moved to a separate nav tab in Google Search; same way they have separated search for IMAGES, NEWS, MAPS and so on...

Google is allowing directories to siphon off advertising income that would have gone to Google Ad Words. Instead Google is allowing directories to CHARGE small business a fee for a premium listing such as Yext, Yelp, FindLaw, AVVO, Thumbtack, UpCity, Merchant Circle, Houzz, Home Advisor, Angies List, Thomasnet and on.

I call this the Walmart effect, where these HUGE directories siphon off the search traffic from small business websites (doctors, lawyers, home remodelers, plumbers until Google is nothing more than a huge reference catalog).

Google continues the practice that allow directories to grow profits for their own directory businesses and share-holders, while getting a FREE RIDE over Google organic search without having to pay a dime for Google Ad Words.

I wonder what Google share holders would say? 

Thursday, August 18, 2016

Dear ORKIN. I know what a roach looks like, thank you very much

Dear Idiots at Orkin Pest Control,

Lots of folk's enjoy a snack when they watch TV, so why do you insist of showing us a bug sandwich?

There is a scene in a recent Orkin commercial where a pest control tech says; 'We know where bugs hide... what their favorite foods are (books, card board, clothes and so on). Then the guy peels back some card board to reveal, what looks like a large sheet of candied brown dots (with legs).

After having been totally grossed out by this commercial, I have memorized the intro, so I can quickly flip the channel before I am served a visual 'bug smorgasbord.

Every man, woman and child knows what a roach looks like. DUH.
Find a new ad agency that has at least one creative brain-cell. 

Sunday, April 17, 2016

Opioid Induced Constipation Commercials should be Flushed

Is it just me? The last thing I would done is step out the restroom of your local cafe and adjust my pants like I had just completed a successful No. 2. Would I want to signal to all my friends sitting at the table enjoying their lunch that I have had a great bowel movement?

Bad writing and a very bad concept my pharmaceutial friends.
Find yourself a new ad agency. 

Monday, November 23, 2015

GE General Electric Commercial Insults Baby Boomers and Millennials

There are three frequently ran commercials featuring a young man who is all excited about writing code for GE. In the first one, the young man is explaining to his parents that he will be working/ writing code at GE. The father presents his son with his grand pappy's sledge hammer. REALLY?

Does GE think that older adults are so out of touch with computers that they cannot grasp the concept that GE uses technology? Hey GE --- it is the older adults that are screaming that manufacturing jobs have left America.

In the other commercial, the young man is surprised at home by all his friends, celebrating his new job at GE as a developer. And here we go again... All his friends are confused about what he will be doing. REALLY? The typically grade-school child understands the concept of programming in the work place.

Finally in the last commercial the young man is sitting at a table with a small group of friends. When he tells his friends about his new job, they start talking about some idiot, useless mobile app. The only thing this commercial demonstrates is the proliferation of idiot, useless mobile apps.

My take away for the brand-messaging of GE's commercials is as follows; 'Dear America, we think you are clueless and stupid, but we would like you to know that at GE, we embrace technology'.             

Sunday, October 04, 2015

More Brainless TV Commercials from Fortune 1000 Companies

More Brainless TV Commercials from Fortune 1000 INSURANCE Companies

Why do name brand companies insist on using visual trickery, audio ambiguity, and sleight of hand to peddle their wares?

1) Nationwide claims no long wait times. (they will take care of you)

2) State Farm claims they will magically appear.

3) GEICO claims they will save you money.

4) Progressive claims they will compare pricing and give lower costs for bundles.

5) Liberty claims great car replacement coverage.

6) Farmers claims no hidden coverage costs and adequate coverage for extraordinary accidents.

Well  here is the thing. In a world filled with pink flowers, Zebras and Unicorns YOU WOULD NEED AN INSURER THAT CAN DO ALL THE ABOVE.

But that's not going to happen. The point is... Most insurance companies are great at 'one thing' - taking your monthly payment.

Maybe if these idiots take all the marketing money and invest those dollars back into their companies they wouldn't have to beg or lie for our business. 

Thursday, September 17, 2015

Free Website Builders, Get a free website

Build your own web site businesses want to help you build your small business web site. Before you you sign up, here's what you need to know. Now that those thick yellow colored directories have gone the way of the buggy whip ( I keep one copy handy for propping up my grand-daughter at the Sunday dinner table) smart business owners know not to cut corners when it comes to their web site. However in today's economy, the first place a small business owner looks to save money is the upstart cost of their new web site!

 This is a huge mistake. In a recent 2013 Forbes article titled 'The Rise of the Million Dollar One-Person Business', the article mentions that the Internet gives mom and pop shops a global reach and is expected to grow - with many small companies breaking the million dollar mark. Let’s forget about the million dollars; generating up to $10,000 a month in many small businesses would do just fine. And is quite common for any small business web site to generate enough online leads to make a return on investment for the cost out lay of a professional level web site that gets found on Google.

Enter the barbarians You see the DIY website builder commercials on very popular broadcast channels. They are very slick, well produced advertising spots complete with animation, actors and music. These DIY systems are great if you want to have a web site fast and cheap. And all the big box DIY web site builder systems have two goals in common.

1) They want to amass as many monthly contracts as possible. (good for any future stock offering)

2) After a trial period you must give them a credit card to;
a. *Continue the service or continue to pay monthly.
b. Remove their company link or advertising shown on your site. *Some of the companies mentioned above will let you keep the website live free of charge for an indefinite or finite period of time, though the domain name or URL will contain their company name as part of the web address.

Do-It-Yourself web site builders offer lots of pointless promises Big box shops have no local investment in you or your company. Instead they lure unsuspecting businesses who have no idea about how a web site works or gets found in Google, Yahoo and Bing with promises of online success.

They run commercials and online adverts declaring; 'We will submit your web site to major search engines and help you build your social network over Face Book and Twitter'. Point of order and truth

1) Google, Yahoo and Bing will find your web site - period. No one needs to submit you to search engines.

2) Never let anyone other than yourself set up a listing on a social network or business listing web site. If you part ways with any of these DIY systems you may not be able to obtain the administrative logins created through Google, Yahoo, Bing, Face Book, Twitter and other 3rd party properties.

 A customers experience with a DIY web site builder Below is an actual story a professional photographer shared with me about her experience with a big box web site builder.

Robin lives in Virginia and has a wedding and portrait photography studio. Robin charges $1500 for a wedding photography package and would like to get 3 or 4 more client weddings a month. Robin decided to sign-up with a Big Box DIY web site builder. The 1st month was going to be free then after she would be billed @ $32.00 a month.

After the third month Robin had not received one single lead through the web site. When she called the big box support line Big Box websites they told her that Google had changed the rules; that she needs a Blog to generate more traffic. Big box support says; 'The cost is only $750' but you will get more attention from Google!' Robin agrees charge and the big box support tech flips the switch. Presto! Robin now has a photo Blog.

Now the world will surely beat a path to her door. After 6 months had passed with no leads or inquiries Robin calls big box web site builder again. “I am not getting any leads, what the heck is going on?’ Big box replies; 'Oh, I am so sorry to hear that Robin.

But this is because Google has recently made another change to their search engine called Hummingbird! I recommend our Google Ad Words program to get you more traffic. It is very inexpensive and you only have to spend what you want. Robin asks, ‘What should I spend?’ Big box says, “I think $500 a month should do it. By years end Robin cancels her big box web site service for lack of business and starts looking for local professional help.

Let's break down the cost of the big box DIY web site 12 months @ $32.00 or $384.00 / annually Blog cost: $750 / onetime Ad Words cost @ $200 per mo. over 6 months is $1200 *Lost revenue no job leads over 6 months: $9,000 (9k is based on the conservative estimate of '1' wedding package lead per month captured through the web site over a six month period) Total losses: $12,101.34

Here is the 'Rude Awakening' A professionally design and copy written web site would have cost less than 27% of the total expense incurred with big box.

A professionally designed developed by a company that understands 'search' would have generated 20 times the leads for her business.

Getting in bed with a web site designer or a big box company who does not understand how the search engines work from a national, regional and local perspective will cost you big money. Here’s how to make sure you don’t get burned again.

Based on your business, your profession or practice - enter 'search terms' that you would want to appear for on the first page of Google. If you get too many national or out-of-town results, try inserting your city or location. For example; - best allergy asthma doctors in Virginia Beach - home remodeled in Virginia Beach - eye care doctors in chesapeake va Or maybe do business regional or nationwide?

Then search like this… - temporary kitchen facility providers in Virginia - appellate attorney in Virginia Don’t forget to try different search variations! For example in additional to searching home remodeled in VirginiaSearch engine success Beach try… Home remodel Va. Beach home additions Virginia Beach kitchen remodel Virginia Beach and so on… Once you perform these searches make a list of the web sites that appear in the Top 10 to 20 listings ignoring the sponsored averts and large directories, then pay a visit to these web sites in look in the lower footer or bottom of the home page to see if the design company is listed. Go to Google Maps and Google their name to see if any reviews have been posted on Google Reviews.

Visit their website to see their clients. (You might know some of the business proprietors that you could call as a referral) Once you have complied a list of favorable names, emails and phone numbers you are well on your way to getting a web site design and written by a true professional.

Soon your business web site will be in the top 10 listings on major search engines!

What Insurance Companies Can You Trust? Who are the best insurance companies?

Have you ever really analyzed the commercial talking points in an insurance commercial?

1. State Farm - They promise to be there when something happens.

2. Progressive - Best price and price comparisons

3. Nationwide - No long call wait times

4. Farmers - No fine print for stuff you are not covered for and no unnecessary coverage

5. Liberty - Fair replacement coverage for auto damage

6. GEICO - Lower rates

and so on and so on.

What is missing here is finding a single insurance company that does all the points found in #1 through #5.

Case in point. I experienced State Farm call holding times for the claims department were 20 mins to 1 hour. At the end of the day your experience with any of the above companies will differ.