Learn how Google geo-targets web sites in their search results locally, regionally, nationally and internationally - how it can help your website.
This is a great webmaster tool to help you geographically define your website(s) and interior website pages. Whether you have one website serving customers regionally/ locally or you have one or more websites serving customers throughout the US/ Internationally this tool can help you define your online marketing goals.
What this video doesn't say... Don't forget that first and foremost Google reads textual content!This is especially important for text content located in your website footer. This includes your address, city, state and the all important zip code!
Also don't forget. Google reads meta-data too!