I'm sure you've seen the televison ad. The executive smugly sits behind a desk yapping about how your time is their money, tuning week ends into work ends. The commercial ends with a URL , I want my vacation dot com ( iwantmyvacation.com)
So after seeing the spot 7 times I finally went to the site. -- Pretty cool game on home page called bash the boss. Ah-ha! click a little deeper. It's a vacation marketing site ala Universal.
Pretty neat concept. The site falls a bit short though. They should offer variations on the 'bash the boss game'. How 'bout Drown Your Boss, no no wait... how about 'Stick Pins in the Bosses Eyeballs'.
Anyways I got to give them 7 out of 10 stars for marketing orginality.