Many customer inquiries to my company concern these so-called “Web site publishing systems.” Customers usually call me after spending their hard-earned money on a Web template system that leaves them frustrated and disappointed. But I can hardly blame them with all the radio and television commercials are popping up left and right to hawk these miracle web site building systems.
Not to say these Web template systems are a bad thing or that they don’t work. They do. But you better have an in-depth knowledge of HTML and graphic design if you want to publish a Web site that is original and dynamic. Otherwise, your Web site will be lost in the clutter of the World Wide Web.
From the examples I have seen created in web template systems most look dime-store cheap. A professionally built and designed web site is a powerful communication tool that speaks volumes for you and your business. You do not want to throw-up some slop on the Internet to attract business.
If you are extremely lucky, a customer might find your bargain template web site on page 750 on Google.
That’s not a good thing since most Web surfers won’t look past page 1, 2 or maybe 3 in a Web search for a product, service or information. The problem with Web templates is they are “closed proprietary systems.” Usually navigation placement is hard coded so that custom programming or effects are not allowed.
Although some newer systems allow users to post meta-data information; (the stuff that helps to get your web site pages found) most users have no idea how to use meta-data effectively.
Consider Hiring A Web Design Professional
If you are serious about launching a Web site to grow your business, you can do it without mortgaging your house. Here are some facts to consider when putting together the budget for your Web site.
Before spending your hard earned money on a Web site, do your homework. Look at the live Web sites your potential Webmaster has created and take a peak at their client references.
Not to say these Web template systems are a bad thing or that they don’t work. They do. But you better have an in-depth knowledge of HTML and graphic design if you want to publish a Web site that is original and dynamic. Otherwise, your Web site will be lost in the clutter of the World Wide Web.
From the examples I have seen created in web template systems most look dime-store cheap. A professionally built and designed web site is a powerful communication tool that speaks volumes for you and your business. You do not want to throw-up some slop on the Internet to attract business.
If you are extremely lucky, a customer might find your bargain template web site on page 750 on Google.
That’s not a good thing since most Web surfers won’t look past page 1, 2 or maybe 3 in a Web search for a product, service or information. The problem with Web templates is they are “closed proprietary systems.” Usually navigation placement is hard coded so that custom programming or effects are not allowed.
Although some newer systems allow users to post meta-data information; (the stuff that helps to get your web site pages found) most users have no idea how to use meta-data effectively.
Consider Hiring A Web Design Professional
If you are serious about launching a Web site to grow your business, you can do it without mortgaging your house. Here are some facts to consider when putting together the budget for your Web site.
Before spending your hard earned money on a Web site, do your homework. Look at the live Web sites your potential Webmaster has created and take a peak at their client references.
If you don’t have the funds available for the creation of a “professional level Web site” you should at least purchase and secure your domain name. You can do this for a very modest fee. Visit networksolutions.com, register.com or godaddy.com online or call them toll-free to get started.
Stay away from pesky templates. Save those hard-earned dollars for a Web site that will actually do your business some good.
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